Are you developing a product or service and need help in gaining insight on if, how and when you should aim at reaching the market?
Do you need a core method and process for assessing a portfolio or flow of innovation ideas?
If any of these questions apply for you, then you’ve definitely come to the right place. If not we assure you that you’ll find a lot if information, inspiration and tips on how to gain critical market insights required to successfully assess, iterate and decide on the commercialization feasibility of new products and services.
A key problem within innovation development is the lack of real market insights. Enormous investments are lost annually because no one asked the customers what they value, or wrong questions where asked to the wrong customer group.
This is the paramount value offering of Innovation Due Diligence; test and align development with real market learnings early on, not after 10 years and millions of Euros spent.
Based on our learning these are some of the values Innovation Due Diligence brings to innovation projects!
The learning process will go through 3 key steps, which all build upon each other and together form a structured method of understanding where you are, where the markets are and directly testing these markets to gain real insights affecting the innovation progress.
The development and digitalization of content and this website has been made possible through a project financed by Swedish Governmental Agency for Innovation Systems [Vinnova], Formas and Swedish Energy Agency. The project is a strategic SIP-STRIM project, that is coordinated by LTU Business and developed together with RISE [Research Institutes of Sweden] and SIP-STRIM project office.
Except where otherwise noted, content on LTU Business site Innovation Due Dilligence (IDD) is licensed under a Creative Commons Attribution 4.0 International License. https://creativecommons.org/licenses/by-sa/4.0/legalcode
